WRITING FOR BUSINESS. “Penguin Writers` Guides“

The key to effective communication. The Penguin Writers' Guides series provides authoritative, succinct and easy-to-follow guidance on specific aspects of written English. Whether you need to brush up your skills or get to grips with something for the first time, these invaluable Guides will help you find the best way to get your message across clearly and effectively. Business demands many different types of writing skills - from creating proposals and presentations to compiling reports and briefings. This one-stop, no-nonsense guide shows you how to improve your writing at work: including how to discover your strengths and weaknesses, how to identify your audience, how to develop your argument and keep information flowing while avoiding overused jargon. It shows how to make