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WHATCHA GONNA DO WITH THAT DUCK? And Other Provo

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ISBN
9781591846093
From thoughts on how to treat your customers to telling stories and spreading ideas, the author pushes us to think smarter, dream bigger, write better, and speak more honestly. It includes: a marketing lesson from the Apocalypse; no, everything is not going to be okay; organized ...
This browsable hardcover collects the very best of the past six years of Seth Godin's acclaimed blog. It's a follow-up to his previous collection, Small is the New Big (Portfolio, 2006) and is designed for dipping into again and again. Godin has blogged more than two million words since the late 1990s, sharing his unique take on the ever-changing landscape of marketing, leadership, careers, innovation, creativity, and much more. His posts range from a few words to a few pages; many are inspirational, some are incendiary. For instance, here's the title post, Whatcha gonna do with that duck? -- We're surrounded by people who are busy getting their ducks in a row, waiting for just the right moment... Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.

Повече информация
Автор Seth Godin
Страници 656
Корица мека
Език английски
Година 2012
Дата на получаване 11.04.2013 г.
Издателство PENGUIN BOOKS
ID на книга 20394609
ISBN 9781591846093
Категории Маркетинг и мениджмънт
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