REALLY GOOD PACKAGING EXPLAINED

This book, the second in the series following Really Good Logos Explained, will address the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Three well respected design professionals - each of whom will specialize in the area of product packaging - will evaluate the 300+ design examples in the book. Each author will provide specific and to-the-point observations and critiques. This will be the second in a series of Really Good books, such as Really Good Brochures, Explained, Really Good Design Elements, Explained.