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INTERCULTURAL COMMUNICATION IN THE GLOBAL WORKPL

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ISBN
9780071259484
Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner...
Intercultural Communication in the Global Workplace, 4/e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm. They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.

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Автор Beamer Linda, Varner Iris
Страници 469
Език английски
Година 2008
Дата на получаване 20.11.2008 г.
Издателство McGraw-Hill
ID на книга 29195948
ISBN 9780071259484
Категории Маркетинг и мениджмънт
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