CREATIVE ADVERTISING. “TH&H“

Creative Advertising Ideas and Techniques from the World's Best Campaigns Mario Pricken ‘A bargain buy. Not one book, but four. Showcase, instruction manual, way of working and philosophy. … Mario Pricken has assembled a great collection of truly distinctive and original advertising … inspiring’ – Media Week ‘Be warned, Creative Advertising is more than just a nice-to-look-at, easy-to- flip-through coffee-table book ... Pricken has loftier goals – namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas used in advertising’ – Adweek What makes an advertisement hard-hitting and memorable Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over two hundred examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. Strikingly presented, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including • Ways of visualizing concepts • The art of illusion and paradox • Using metaphor and analogy • Deploying shock tactics and humour