CHAOTICS: The Business of Managing and Marketing
We have entered into an entirely new era, an age of increasingly frequent and...
|Автор||Philip Kotler and John A. Caslione|
|ID на книга||29191521|
|Категории||Маркетинг и мениджмънт|
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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