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BRAND BIBLE: The Complete Guide To Building, Des

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ISBN
9781592537266
69,00 лв.
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develo...
Повече информация
Автор Debbie Millman
Страници 320
Корица твърда
Език английски
Година 2012
Дата на получаване 10.05.2012 г.
Издателство Rockport
ID на книга 23413726
ISBN 9781592537266
Категории Компютри и графичен дизайн

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.
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