BIG MOO & PURPLE COW_THE. (Godin Seth)

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable, Thirty-three of the world's best business minds tackle one urgent question: what does it really take to make your organisation remarkable Seth Godin's Purple Cow taught us that in order for businesses to achieve real success, they needed to stop being a brown cow, dare to be purple and ensure they stood out from the crowd. But in a world of really good companies, sometimes you need more than a purple cow - you need a big moo. We all know that being remarkable means taking risks, challenging mind sets and using a great deal of innovation and imagination. It's not the easy path but it's the best way for companies to really grow. In The Big Moo, a team of best-selling authors and business superstars such as Malcolm Gladwell, Tom Peters and Jackie Huba reveal their secrets for creating sustained remarkability. Their essays are provocative, inspiring and their message is clear: don't be afraid to be different; it's time to make yourself heard. Purple Cow: Transform Your Business by Being Remarkable, You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.