Език
Валута
Кошница

ADVERTISING NOW!: TV commercials.

Няма наличност
ISBN
9783822840290
59,90 лв.
Though most of us change the channel or make a trip to the bathroom during...
Повече информация
Страници 448
Език английски
Година 2009
Дата на получаване 14.08.2009 г.
Издателство TASCHEN VERLAG
ID на книга 30114029
ISBN 9783822840290
Категории Маркетинг и мениджмънт

Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films. This guide covers the best commercials. It is organized by subjects, such as socio-political, food and beverage, cars, technology, and media. Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.
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