UNREASONABLE HOSPITALITY

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

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`Guidara makes his nonfiction debut with an enthusiastic guide for leaders [and asserts] sage advice about leadership.`
Kirkus Review

`Will gives us the best reason to be unreasonable—the people we serve. His approach to hospitality is novel, noble, and not at all exclusive to the restaurant industry. If you want to revolutionize the way you do business, you need this book!`
Dave Ramsey, bestselling author and radio host

`Will Guidara is one of the very best in the hospitality business, but this book is for everyone. His insights on how to be a great entrepreneur cut through the noise.`
David Chang, chef and founder of Momofuku, and host of Ugly Delicious