THIS IS ADVERTISING

This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It will provide a useful, informative guide to some of the latest developments within advertising. The book will be a combination of commentary from leading industry figures accompanied by a rich selection of visuals to explain what is being discussed. The book will be split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter will contain a series of case studies which will be presented through a short text, illustrations and captions. An overall introduction to the book and to each section will offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures will offer a number of different perspectives, as well as various feature quotes throughout. The book will be visually impressive while also providing some solid information about the significant changes taking place in advertising now. The target audience for the book is people already working within advertising, students and anyone with a broader interest in the subject.