THE SOCIAL MEDIA BIBLE: Tactics, Tools, And Stra

The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this third edition, there are several updates and additions including, A detailed update to the 120+ companies outlined in the guide portion of the bookA complete rewrite of Chapter 3 to remove the MySpace-centric information and to include newer networks like Google+ Information on how Google and other search engines are giving preferential treatment to blogs and keywords on social networks, as well as information on the changes made to algorithmsMore information on plug-ins, widgets, apps, and integrationUpdates on Twitter and YammerTechnology changes and additions like the iPad, Apps, Foursquare, and other geo-targeted networksMobile marketing and how it is increasing as an accelerated pace Throughout the book are new case studies and company profiles that provide practical examples of how businesses are successfully implementing social media.