THE BARCELONA WAY

FC Barcelona are one of the most victorious clubs in the world. In The Barcelona Way, Professor Damian Hughes draws on exclusive access to FCB and his own experience within sport and organisational psychology to shows how the DNA of a winning team can be successfully applied to any working environment, with dramatic results. 'Barcelona FC is famed for its winning culture. Damian's book unravels what that means and gives us pointers to adopt such a philosophy in our daily lives. A winning read.' Guillem Balague At the heart of FCB's winning culture are five principles that govern how they deal with people and the care and attention given to the environment in which those people are nurtured. These five principles for unprecedented success are: Big Picture; Arc of Change; Repetition; Cultural Architects and Authentic Leadership. These principles are not only behind FCB's unique success, but are the key to tackling critical issues that the modern corporate environment faces. From the shop floor, to the board room, the dressing room to the pitch these universal principles of success are equally relevant to any organisation and the key to developing your own winning culture.