THE ART OF WAR
102
мека
английски
2005
15.11.2015 г.
56642736
9781444727364
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle....
These are the words of ancient Chinese philosopher Sun Tzu, whose now-classic treatise, The Art of War, was written more than 2,500 years ago. Originally a text for victory on the battlefield, the book has vastly transcended its original purpose.
Here is a seminal work on the philosophy of successful leadership that is as applicable to contemporary business as it is to war. Today many leading American business schools use the text as required reading for aspiring managers, and even Oliver Stone's award-winning film Wall Street cites The Art of War as a guide to those who strive for success.
Now acclaimed novelist James Clavell, for whom Sun Tzu's writing has been an inspiration, gives us a newly edited Art of War. Author of the best-selling Asian saga consisting of Shogun, Tai-Pan, Gai-jin, King Rat, Noble House, and Whirlwind, Clavell first heard about Sun Tzu in Hong Kong in 1977, and since then The Art Of War has been his constant companion--he refers to it frequently in Noble House. He has taken a 1910 translation of the book and clarified it for the contemporary reader. This new edition of The Art Of War is an extraordinary book made even more relevant by an extraordinary editor.
***
Still a source of inspiration for soldiers on the battlefield and managers in the boardroom 2000 years after it was written, Sun-Tzu's The Art of War is the most influential book of strategy in the world, translated from the Chinese by John Minford in Penguin Classics.
'Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting'
For more than two thousand years, Sun-Tzu's The Art of War has provided leaders with profound insights into the use of skill, tactics, psychology and discipline to outwit opponents. Said to have inspired Napoleon, and used by Mao Zedong and General Douglas MacArthur, as well as many famous business gurus, politicians and sports stars, its ancient words of wisdom provide a touchstone for today's managers and executives fighting their boardroom battles. This best-selling book offers ancient wisdom on how to use skill, cunning, tactics and discipline to outwit your opponent.
Little is known for definite about Sun Tzu (544-496 B.C.) and his life during the Warring States period after the decline of the Zhou dynasty, but his classic The Art of War has been one of the central works of Chinese literature for 2500 years.
If you enjoyed The Art of War, you might like Machiavelli's The Prince, also available in Penguin Classics.
'Absorb this book, and you can throw out all those contemporary books about management leadership'
Newsweek
'Reflecting on Sun-Tzu's work is to the business manager what weight lifting is to the champion athlete - an exercise that makes one stronger'
John Kohut, Beijing Bureau Chief, South China Post
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