SPRINT
288
мека
288
мека
английски
2016
16.12.2023 г.
21397611
9780593076118
From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies.
Sprint is a New York Times and Wall Street Journal bestseller.
Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?
Now there's a sure-fire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to non-profits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.
* * *
'Sprint offers a transformative formula for testing ideas that works whther you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.'
Eric Ries, author of The Lean Startup
'The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency'
Beth Comstock, Vice Chair of GE
`Sprint offers powerful methods for hatching ideas, solving problems, testing solutions – and finding the habits that make all the right behaviours fall in to place.`
Charles Duhigg, author of The Power of Habit
`Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful.`
Dan Heath, co-author of The Power of Moments, Made to Stick, Switch, and Decisive
`To quote one of my colleagues, "Don't get ready, get started." Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint.`
Tim Brown, CEO of IDEO and author of Change by Design
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