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PRE-SUASION: A Revolutionary Way to Influence and Persuade

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ISBN
9781847941435
22,90 лв.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
Повече информация
Автор Robert B. Cialdini
Страници 432
Корица мека
Език английски
Година 2017
Дата на получаване 22.04.2017 г.
Издателство RANDOM HOUSE
ID на книга 22394143
ISBN 9781847941435
Категории Маркетинг и мениджмънт

Mind-blowing. Management Today
Fascinating, fluent and original. Tim Harford, author of The Undercover Economist Strikes Back
Timeless and indispensable. Amy Cuddy, author of Presence
Utterly fascinating. Adam Grant, author of Originals and Give and Take
Shockingly insightful. Chip Heath, co-author of Switch and Made to Stick


When it comes to persuasion, success can begin before you say a word.

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.

Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.




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