Език
Валута
Кошница

OBLIQUITY: Why Our Goals Are Best Achieved Indir

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ISBN
9781846682896
21,90 лв.
Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. This title applies the author's universal theory to topics ranging from international busi...
Повече информация
Автор John Kay
Страници 210
Корица мека
Език английски
Година 2011
Дата на получаване 16.02.2011 г.
Издателство Profile books
ID на книга 22398289
ISBN 9781846682896
Категории Маркетинг и мениджмънт

This is an original, widely-applicable concept from one of the world's foremost economists. Tim Harford says it is 'persuasive, rigorous, creative and wise. Brilliant'. If you want to go in one direction, the best route may involve going in another. [illegible] is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely [illegible] be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires.
  • София / Книгомания / бул. Васил Левски 28
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