Език
Валута
Кошница

NICE COMPANIES FINISH FIRST: Why Cutthroat Manag

Няма наличност
ISBN
9780230341890
39,90 лв.
In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world.
Повече информация
Автор Peter Shankman
Страници 256
Корица твърда
Език английски
Година 2013
Дата на получаване 26.07.2013 г.
Издателство Macmillan
ID на книга 24594189
ISBN 9780230341890
Категории Маркетинг и мениджмънт

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn't pay to be a jerk--to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success in this new collaborative world. He explores the new hallmarks of effective leadership, including loyalty, optimism, humility, and a reverence for customer service, and shows how leaders like Jet Blue's Dave Needleman, Tony Hseih of Zappos, Steve Jobs of Apple, Ken Chenault of Amex, Indra Nooyi of Pepsi, and the team behind Patagonia harness these traits to build productive, open, and happy workplaces for the benefit of their employees, themselves, and the bottom line.
Нови книги от тази подкатегория
Бестселъри

Knigomania.bg използва Бисквитки. Използвайки този уебсайт, вие приемате нашите Общи Условия и Политика за поверителност.