MANAGING INNOVATION: Integrating Technological,
|Автор||Joe Tidd, John Bessant|
|Дата на получаване||20.10.2013 г.|
|ID на книга||26096063|
|Категории||Маркетинг и мениджмънт|
Those who want to innovate must read this book. (Professor Arnoud De Meyer , Director, Judge Business School, University of Cambridge, UK). Innovation matters and this book by two leaders in the field which is clear and practical as well as rigorous should be essential reading for all seeking to study or to become involved in innovation. (Chris Voss , Professor of Operations and Technology Management, London Business School, UK). A comprehensive and comprehensible compendium on the management of innovation.
It is very well organized and very well presented. A pedagogic tool that will work at multiple levels for those wishing to gain deeper insights into some of the most challenging and important management issues of the day. (David J. Teece , Thomas W. Tusher Professor in Global Business, Haas School of Business, University of California, Berkeley, USA).
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