INFLUENCE : The Psychology of Persuasion
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
Автор | Robert B Cialdini |
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Страници | 336 |
Корица | мека |
Език | английски |
Година | 2020 |
Дата на получаване | 11.07.2021 г. |
Издателство | HARPER COLLINS |
ID на книга | 20464189 |
ISBN | 9780061241895 |
Категории | Психология Книги на английски език |