HARD SELL
With colourful characters and true suspense, The Hard Sell lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream – in the doctor’s office . . .
In the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.
Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government’s fight to hold the drug industry accountable in the spread of addictive opioids.
◊ Soon to be the Netflix film Pain Hustlers starring Emily Blunt
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‘A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading The Hard Sell is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I’m wrong.'
Patrick Radden Keefe, The New York Times
Автор | Evan Hughes |
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Страници | 288 |
Корица | мека |
Език | английски |
Година | 2023 |
Дата на получаване | 7.10.2023 г. |
Издателство | PAN |
ID на книга | 24521789 |
ISBN | 9781035017898 |
Категории | Трилъри и криминални романи Книги на английски език |
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