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GREEN MARKETING MANAGEMENT: International Editio

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ISBN
9781111530372
Helps individuals make informed decisions about choices that impact the environment. This insightful book provides an introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action..
Green Marketing Management, International Edition helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, this book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

Повече информация
Автор Robert Dahlstrom
Страници 416
Корица мека
Език английски
Година 2010
Дата на получаване 8.02.2011 г.
Издателство CENGAGE Learning
ID на книга 29393037
ISBN 9781111530372
Категории Маркетинг и мениджмънт
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