GETTING TO YES: Negotiating Agreement Without Gi

Since it was first published in 1981, "Getting to Yes" has become a central book in the Business Canon: the key text on the psychology of negotiation. Its message of “principled negotiations”—finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties—has influenced generations of businesspeople, lawyers, educators and anyone who has sought to achieve a win-win situation in arriving at an agreement.

• Sold over 8 million copies worldwide

• Translated into 30 languages

Revised and updated.