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DRIVE: The Surprising Truth About What Motivates Us

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ISBN
9781786891709
22,00 лв.
A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong.
Повече информация
Автор Daniel H. Pink
Страници 256
Корица мека
Език английски
Година 2018
Дата на получаване 17.03.2019 г.
Издателство Canongate
ID на книга 20699170
ISBN 9781786891709
Категории Маркетинг и мениджмънт

A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world.Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

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