Кошница 0

D&AD. THE COPY BOOK

На склад
ISBN
9783836568524
39,90 лв.

In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn’t just indispensable for marketing writers, but for anyone who needs to win people over online, on paper, or in person.

Creative Bible
An updated edition of the best-selling reference work for copywriting

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.

The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.

Повече информация
Страници 544
Корица твърда
Език английски
Година 2022
Дата на получаване 6.02.2024 г.
Издателство TASCHEN
ID на книга 30196852
Поредица Bibliotheca Universalis
ISBN 9783836568524
Категории Маркетинг и мениджмънт
Книги на английски език
Напишете вашето мнение
Вие оценявате:D&AD. THE COPY BOOK
Вашият рейтинг
  • София / Книгомания / The Mall, бул. Цариградско шосе 115
  • София / Greenwich Book Center, бул. Витоша 37

Knigomania.bg използва Бисквитки. Използвайки този уебсайт, вие приемате нашите Общи Условия и Политика за поверителност.