CARROT PRINCIPLE_THE. (Adrian Gostick and Cheste

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Newly updated to include information for the UK, The Carrot Principle...
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Автор Adrian Gostick and Chester Elton
Страници 235
Език английски
Година 2009
Дата на получаване 9.11.2009 г.
Издателство Pocket books
ID на книга 25899878
ISBN 9781847398789
Категории Маркетинг и мениджмънт

Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle. Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager. The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities. Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.
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