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BROADCAST DESIGN. +CD, “daab“

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ISBN
9783866540255
47,50 лв.
Broadcast design and television branding bear an important prominence in our...
Повече информация
Страници 400
Език английски
Година 2007
Дата на получаване 21.11.2007 г.
Издателство daab
ID на книга 30314025
ISBN 9783866540255
Категории Изкуство

Broadcast design and television branding bear an important prominence in our world today. Audiovisual design, in terms of content and technology, is fast-paced: the TV landscape faces great changes in distribution channels and different content models. Those changes demand a strict strategic brand development, which should be suitable for the on-air designs as well as for a range of other media channels and merchandising. With Broadcast Design Bjrn Bartholdy introduces the corporate design of ten selected international TV channels like BBC, FOX or arte. It gives examples of on-air design positions, introduces the collaboration between channels and design agencies and features interviews of the channel's representatives. Enclosed is a DVD to show the audiovisual media in their natural environment: on screen.
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