AMBUSH

Founded in Tokyo in 2008, AMBUSH® first gained notoriety for creating the “POW!®” line of rings and chains, a design heavily indebted to American pop-art and manga which took the world of hip-hop by storm. A multi-disciplinary fashion, jewelry and design collective, AMBUSH is the brainchild of Korean-American designer YOON and Korean-Japanese music producer VERBAL.

Championed from the very outset by the likes of Pharrell, NIGO and Colette, YOON’s jewelry designs often include bold motifs as seen in collections drawn from everyday objects such as office stationery, safety pins, and disposable lighters. With apparel as a canvas to complete the aesthetic YOON envisioned, AMBUSH evolved into designing unisex ready-to-wear collections. Growing into a full fashion line that often draws inspiration from subcultures and countercultures, AMBUSH grew a devoted following well beyond Tokyo. The brand’s uniquely crafted parts form an idiosyncratic style that led to commissions and collaborations with an illustrious list that includes Louis Vuitton (Kim Jones), sacai, UNDERCOVER, Off-White, Moët & Chandon, Bvlgari, Nike, CONVERSE, Rimowa, and GENTLE MONSTER.