Език
Валута
Кошница

ADVERTISING NEXT. “TH&H“

На склад
ISBN
9780500514160
35,00 лв.
Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.
Повече информация
Автор TOM HIMPE
страници 399
Език английски
година 2008
Издателство THAMES AND HUDSON Ltd.
ID на книга 21511416
ISBN 9780500514160
Категории Нехудожествена литература

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
  • София / Книгомания / бул. Прага 17
  • София / Orange / Мall Serdika, бул. Ситняково 48
Нови книги от тази подкатегория
Бестселъри

Knigomania.bg използва Бисквитки. Използвайки този уебсайт, вие приемате нашите Общи Условия и Политика за поверителност.