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ADVERTISING FOR PEOPLE WHO DON`T LIKE ADVERTISIN

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ISBN
9781856698252
48,00 лв.
Suitable for those who have ever hated a web banner or zapped an ad break, this title explains how quitting work makes you better at working; discusses authenticity in imagemaking; and, looks at ways to help capitalism grow up.
Повече информация
Автор KesselsKramer
Страници 240
Корица мека
Език английски
Година 2012
Дата на получаване 17.05.2012 г.
Издателство LAURENCE KING
ID на книга 21519825
ISBN 9781856698252
Категории Компютри и графичен дизайн

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
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