Език
Валута
Кошница

ADVERTISING FOR PEOPLE WHO DON`T LIKE ADVERTISIN

Няма наличност
ISBN
9781780673202
29,90 лв.
This is a book for everyone who makes tea during commercial breaks. It's about why advertising irritates, bores or outrages us, and why it doesn't have to be this way.
Повече информация
Автор KesselsKramer
Страници 240
Корица мека
Език английски
Година 2013
Дата на получаване 30.08.2013 г.
Издателство LAURENCE KING
ID на книга 21597320
ISBN 9781780673202
Категории Маркетинг и мениджмънт

This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.
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