10 PRINCIPLES OF GOOD ADVERTISING
Or put another way, it's paid persuasive communication that uses the mass media to connect an identified sponsor - the person or company that pays for the ad - with its target audience. This book examines the different elements of those definitions and shows readers - through discussion of the ten key principles underlying all great advertising - how to create dynamic, well-targeted adverts of their own. Engagingly written by journalist and critic Robert Shore, this book provides the basic principles behind creating a successful advertisement.With clear explanations, illustrations and checklists for each chapter, the reader is guided through what goes into making an advertisement work.
Автор | Robert Shore |
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Страници | 176 |
Корица | мека |
Език | английски |
Година | 2012 |
Дата на получаване | 20.09.2013 г. |
Издателство | Vivays Publishing |
ID на книга | 26792630 |
ISBN | 9781908126306 |
Категории | Маркетинг и мениджмънт |