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WINE MARKETING: A practical guide. 1st ed. (C.Mi

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ISBN
9780750654203
72,00 лв.
Whilst Wine Marketing: a practical guide also looks at theory and existing...
Повече информация
Автор C.Michael Hall
страници 344
Език английски
година 2008
Издателство ELSEVIER
ID на книга 26895420
ISBN 9780750654203
Категории Нехудожествена литература

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
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