Език
Валута
Кошница

WHAT IS BRANDING?

Няма наличност
ISBN
9782888931355
42,00 лв.
It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical chal..
Повече информация
Автор Matthew Healey
Страници 256
Корица мека
Език английски
Година 2010
Дата на получаване 31.01.2011 г.
Издателство ROTOVISION
ID на книга 23313135
ISBN 9782888931355
Категории Компютри и графичен дизайн

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place. Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.
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