UNTHINKING: The Surprising Forces Behind What We
What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did Click It or Ticket get people to buy the idea of fastening their seat belts?
To paraphrase Don Draper's character on the hit show Mad Men, What do people want? What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
Автор | Harry Beckwith |
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Страници | 336 |
Корица | мека |
Език | английски |
Година | 2011 |
Дата на получаване | 30.10.2012 г. |
Издателство | BUSINESS PLUS |
ID на книга | 29397427 |
ISBN | 9780446574273 |
Категории | Маркетинг и мениджмънт |