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THE OXFORD HANDBOOK OF STRATEGY: A Strategy Over

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ISBN
9780199275212
109,00 лв.
Presents an analysis of how thinking on strategy has evolved and what are the likely developments. This work includes chapters on six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Ch...
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Автор Andrew Campbell, David Faulkner
Страници 1064
Корица мека
Език английски
Година 2006
Дата на получаване 13.04.2011 г.
Издателство OXFORD UNIVERSITY PRESS
ID на книга 21497521
ISBN 9780199275212
Категории Маркетинг и мениджмънт

The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy. Chapters examine six key areas: Approaches to Strategy; Strategic Analysis and Formulation; Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.
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