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THE BUSINESS ENVIRONMENT: Themes And Issues, 2nd

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ISBN
9780199579600
89,00 лв.
Designed specifically for students new to the study of business, this book explores the range of environments within which business operates. Wetherly and Otter encourage critical thinking via a unique 'themes and issues' approach, which reflects the integrated, dynamic reality o...
Повече информация
Автор Dorron Otter, Paul Wetherly
Страници 528
Корица мека
Език английски
Година 2011
Дата на получаване 13.04.2011 г.
Издателство OXFORD UNIVERSITY PRESS
ID на книга 21497960
ISBN 9780199579600
Категории Маркетинг и мениджмънт

This successful text provides a unique and stimulating approach to the business environment. While the classic 'PESTLE' structure is outlined in Part One, Part Two is used to explore key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment. Online Resource Centre (ORC) For Students: o Multiple choice questions o Flashcard glossaries o Web exercises o Oxford News Now (RSS feeds provide news articles, taken from a variety of sources, which are specially filtered to be relevant to the business environment) o Guide to further reading and learning resources o Web links o Learning objectives For registered adopters of the text: o Additional cases o Figures and tables from the text o Lecturer's guide o PowerPoint slides (updated and extended) o Answers to review questions
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