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Strategic Market Management: European ed. PB, “W

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ISBN
9780470059869
95,00 лв.
The European edition of Strategic Market Management has been prepared with the...
Повече информация
Автор D.Aaker, D.McLoughlin
Страници 354
Език английски
Година 2007
Дата на получаване 5.06.2007 г.
Издателство Wiley
ID на книга 26095986
ISBN 9780470059869
Категории Нехудожествена литература

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker’s outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain its accessibility and continue its emphasis on practical action. It has also kept the compactness, which has made it so popular with graduate and executive students and managers, while keeping a comprehensive coverage of major and emerging themes in strategy. The core value of the original text, that the development, evaluation and implementation of business strategies are essential to successful management, is also retained in the European edition.
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