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STRATEGIC DRUCKER_THE: Growth Strategies and Mar

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ISBN
9780470824061
47,00 лв.
The strategy and marketing wisdom of Peter Drucker is compiled into one handy...
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Автор Robert W. Swaim
Страници 306
Език английски
Година 2010
Дата на получаване 30.11.2009 г.
Издателство Wiley
ID на книга 26092406
ISBN 9780470824061
Категории Маркетинг и мениджмънт

The strategy and marketing wisdom of Peter Drucker is compiled into one handy guide. Peter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and student Robert Swaim has distilled Drucker's most important business strategies and philosophies into one valuable book. Swaim recounts and compiles Drucker's insight on growth, strategic planning, sales, marketing, innovation, and a wealth of other vital business topics. For anyone who wants to get to know the real Drucker, without digging through all of his books and articles, The Strategic Drucker is a valuable resource. Robert Swaim, PhD (Beijing, China), has taught at numerous universities around the world and collaborated with Peter Drucker in developing an MBA and executive development program for Chinese executives and managers.
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