STORE PRESENTATION AND DESIGN NO. 2: Branding th

*Creative, cutting-edge visual merchandising *More than 250 color photographs show how to make the store sell Here are the finest examples of in-store visual merchandising— displays that show how creative design, architecture, lighting, fixture choice, and merchandise presentation can turn selling space into sales. Store Presentation and Design No. 2 illustrates exactly how store design, visual merchandising, and display have become closely interrelated, and it keeps designers abreast of the latest trends in materials, fixtures, lighting, interior design, store layout, props, and signage. The store itself is the most effective salesperson—learn to use merchandising to showcase merchandise, project the store's image, entice the customer to buy, and create a customer's most lasting impression.