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MODERN BANKING. (S.Heffernan), PB, “Willey“

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ISBN
9780470095003
109,00 лв.
Modern Banking focuses on the theory and practice of banking, and its prospects...
Повече информация
Автор S.Heffernan
Страници 715
Език английски
Година 2006
Дата на получаване 5.06.2007 г.
Издателство Wiley
ID на книга 26099500
ISBN 9780470095003
Категории Бизнес и икономика

Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specialising in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. While they often have exceptional and detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. Consider the fundamental questions: What is unique about a bank and What differentiates it from other financial institutions Answering these questions begins to show how banks should evolve and adapt - or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth.
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