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MARKET SEGMENTATION. (M.McDonald)

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ISBN
9780750659819
McDonald and Dunbar are the leading author team in this area Segmentation...
McDonald and Dunbar are the leading author team in this area Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.

Повече информация
Автор M.McDonald
Страници 465
Език английски
Година 2004
Дата на получаване 15.11.2005 г.
Издателство ELSEVIER
ID на книга 26895981
ISBN 9780750659819
Категории Нехудожествена литература
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