MARKET SEGMENTATION. (M.McDonald)
McDonald and Dunbar are the leading author team in this area Segmentation...
|Дата на получаване||15.11.2005 г.|
|ID на книга||26895981|
McDonald and Dunbar are the leading author team in this area Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.