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Валута
Кошница

FUNDAMENTALS OF SELLING, 12th Edition

Няма наличност
ISBN
9780071220804
99,00 лв.
Teaches sales with a practical focus that puts the customer first. This title demonstrates to students the order of steps within the selling process; provides many examples of what should be in each step; and, shows how the steps within the selling process interact with one anoth..
Повече информация
Автор Charles M. Futrell
Страници 672
Корица мека
Език английски
Година 2011
Дата на получаване 14.02.2011 г.
Издателство McGraw-Hill
ID на книга 29192080
ISBN 9780071220804
Категории Маркетинг и мениджмънт

Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of Fundamentals of Selling has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and, show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 12th edition of Fundamentals of Selling teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
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