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FASHION MARKETING. 2nd ed. (T.Hines, M.Bruce), “

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ISBN
9780750668972
74,00 лв.
Global markets and Global supplies; Supply chain strategies, structures and...
Повече информация
Автор M.Bruce, T.Hines
Страници 325
Език английски
Година 2007
Дата на получаване 15.05.2007 г.
Издателство ELSEVIER
ID на книга 26896897
ISBN 9780750668972
Категории Нехудожествена литература

Global markets and Global supplies; Supply chain strategies, structures and relationships; The challenges of fashion buying and merchandising; Segmenting fashion consumers: Reconstructing the challenge of consumer complexity; Developing a research agenda for the internationalization of fashion retailing; Retail brand marketing in the fashion industry; Competitive marketing strategies of luxury fashion companies; Store environment of fashion retailers: A Hong Kong perspective; The process of trend development leading to a fashion season; Innovation management in creating new fashion; Consumers and their negative selves, and the implications for fashion marketing; Fashion retailer desired and perceived identity; Fashion E-tailing; The international flagship stores of luxury fashion retailers; The making and marketing of a trend; Approaches to doing research
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