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FASHION MARKETING. 2nd ed. (T.Hines, M.Bruce), “

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ISBN
9780750668972
74,00 лв.
Global markets and Global supplies; Supply chain strategies, structures and...
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Автор M.Bruce, T.Hines
страници 325
Език английски
година 2007
Издателство ELSEVIER
ID на книга 26896897
ISBN 9780750668972
Категории Нехудожествена литература

Global markets and Global supplies; Supply chain strategies, structures and relationships; The challenges of fashion buying and merchandising; Segmenting fashion consumers: Reconstructing the challenge of consumer complexity; Developing a research agenda for the internationalization of fashion retailing; Retail brand marketing in the fashion industry; Competitive marketing strategies of luxury fashion companies; Store environment of fashion retailers: A Hong Kong perspective; The process of trend development leading to a fashion season; Innovation management in creating new fashion; Consumers and their negative selves, and the implications for fashion marketing; Fashion retailer desired and perceived identity; Fashion E-tailing; The international flagship stores of luxury fashion retailers; The making and marketing of a trend; Approaches to doing research
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