ECONOMICS FOR MANAGERS: Transactions And Strateg
Takes a modern approach to managerial economics that is suitable for business students. This text covers the familiar economic theory of markets when transactions are standardized and also focuses on contracts, risk and asymmetric information, and organizational design.
|Дата на получаване||8.02.2011 г.|
|ID на книга||29396654|
|Категории||Маркетинг и мениджмънт|
This is the first and only text for managerial economics to be organized around Oliver Williamson's basic paradigm, Economics for Managers: Transactions and Strategies, 1e, International Edition takes a modern approach to managerial economics that is uniquely suited to today's business students. Organized around the idea that transactions are the fundamental unit of economics and that their governance by markets, contracts, or organizations is the most important economic question for businesses to cope with, this revolutionary text brings the course materials for 90 economics up to date with the theory and practice of the field. The first half of the text covers the familiar economic theory of markets when transactions are standardized while the second half focuses on contracts, risk and asymmetric information, and organizational design. Vivid examples found in each chapter highlight important concepts and help your students become informed business decision makers.