Език
Валута
Кошница

ECONOMICS FOR MANAGERS: 12th Ed.

Няма наличност
ISBN
9780538470384
119,00 лв.
Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions.
Повече информация
Автор Frederick Harris, James R. McGuigan, R. Moyer
Страници 250
Корица мека
Език английски
Година 2010
Дата на получаване 8.02.2011 г.
Издателство CENGAGE Learning
ID на книга 29397038
ISBN 9780538470384
Категории Маркетинг и мениджмънт

Packed with managerially oriented applications, Economics for Managers, 12e, International Edition illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand. The new 12th edition is concise, current, and cutting edge with an exciting and extremely relevant new focus on green businesses and business developments in the examples and applications. The seasoned author team balances traditional neoclassical micro theory with extensive coverage of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture.
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