ADVERTISING IS DEAD LONG LIVE ADVERTISING!. “TH
Twenty years ago an advertiser could reach 80 per cent of the US population...
|Издателство||THAMES AND HUDSON Ltd.|
|ID на книга||21511314|
Twenty years ago an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.