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50 MANAGEMENT IDEAS YOU REALLY NEED TO KNOW

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ISBN
9781847240095
23,90 лв.
Demystifies the management concepts that budding entrepreneurs would want to grasp. This title expounds the wisdom of business gurus (from Peters and Porter to Welch), explains theories and tools (Ansoff's Product/Market grid), expands on management ideas (branding, outsourcing, ...
Повече информация
Автор Edward Russell-Walling
Страници 208
Корица твърда
Език английски
Година 2007
Дата на получаване 27.04.2011 г.
Издателство Quercus
ID на книга 27894009
ISBN 9781847240095
Категории Маркетинг и мениджмънт

The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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