50 MANAGEMENT IDEAS YOU REALLY NEED TO KNOW
Demystifies the management concepts that budding entrepreneurs would want to grasp. This title expounds the wisdom of business gurus (from Peters and Porter to Welch), explains theories and tools (Ansoff's Product/Market grid), expands on management ideas (branding, outsourcing, ...
|Дата на получаване||27.04.2011 г.|
|ID на книга||27894009|
|Категории||Маркетинг и мениджмънт|
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.